It’s all about the customer and your customers, customer. I’ve found that there are a few things as professional speakers and trainers that are a must to helping add more value to your client. We are paid to motivate, offer inspiring and informative content and add value that can be turned into results. The following three principles I believe can add value where it counts- your client, the audience and conference attendees.
Principle #1: Move slowly through the crowd. I’ve found that the slower I move around and connect with attendees at an event the more I can learn about the organization, special needs, and economic conditions of their industry, people’s names and much more. This principle may seem really simple and plain to some of my readers, but let me tell you don’t take it for granted, it works! Move slowly and listen aggressively is what I recommend.
Principle #2: Understand what your client values. I’ve learned from what I consider the greatest, Maxwell, Rohn, Ziglar and many of my mentors that you cannot add value until you learn what others and your client values. The best way to determine what others value is asking the right questions, listening to understand, and discovering the vision and mission of your customers. It’s not about us, the speakers or trainers; it’s about adding value that gives a return on the educational investment and time invested in your presentation or program.
Principle #3: Present with purpose. You’re probably thinking I do this why should I read this? If you’re asking yourself this question then you need to read and grow, it’s not about the presenter, it’s all about the listener, your client, the audience that you are sharing with. I discovered these ”Law’s”, that I do my best to live by with each and every program; “Always make your contribution greater than your reward” and “Always make your value added content greater than your applause” it’s truly not about us, it’s all about your client and what they value and how you can add value where it counts!
Larry S. Cockerel, Professional Speaker, Training Specialist, Author
The Cancer-Fighting Specialist & Sales Development Pro in action!
This information also posted on the NSA Wisconsin Chapter Website.
